They run surveys that ask questions like "do you prefer advertising that appeals to you? or "are you more likely to make a purchase based on relevant advertisin

They run surveys that ask questions like "do you prefer advertising that appeals to you? or "are you more likely to make a purchase based on relevant advertising?" People assume that the questions are asking broadly "do I want to see a car ad vs a diaper ad?" That is not the case – these are hyper targeted ads based on their usage patterns gathered from their digital devices. Often times, these surveys also include questions that lead users to respond with "I believe in value exchange between ads and the content I consume." Obviously marketers, ad tech, publishers, etc run with these studies as a panacea for the work they output.