Today business is all about reviews and search results. You need to be in the top of your segment and have good reviews. You have to manipulate the reviews this

Today business is all about reviews and search results. You need to be in the top of your segment and have good reviews. You have to manipulate the reviews this or that way and have a budget for that. As a customer - just don't take reviews too serious. I personally also prefer to avoid the very top and always take a look at subsequent pages of search results, also results from alternative search engines when I'm looking for a company to hire.