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> “We’ve heard many say they prefer more relevant ads so we’re defaulting to this setting,” a T-Mobile spokeswoman told the paper. How many?

tablespoon 6y ago
All the people on the adtech team.
- marshmallow_12 6y ago
  There must be a whole civilization of ad-loving people, maybe they live on Mars, maybe on the dark side of the Moon. The only people aware of their existence are Google, FB and co. They inundate these companies requesting better and more targeted ads. "I'm paying for your services, i want creepier ads!" they complain. (Yes, FB has figured out they can charge them money)
neltnerb 6y ago
"We had a very scientific study where we asked people if they prefer to have to watch ads that are irrelevant to them, or which might possibly be relevant to them." (imagined quote from the marketing team meeting)
fumar 6y ago
They run surveys that ask questions like "do you prefer advertising that appeals to you? or "are you more likely to make a purchase based on relevant advertising?" People assume that the questions are asking broadly "do I want to see a car ad vs a diaper ad?" That is not the case – these are hyper targeted ads based on their usage patterns gathered from their digital devices. Often times, these surveys also include questions that lead users to respond with "I believe in value exchange between ads and the content I consume." Obviously marketers, ad tech, publishers, etc run with these studies as a panacea for the work they output.
yellowapple 6y ago
Two many.
vmception 6y ago
I would honestly be okay with a toggle that lets me see multiple filter bubbles and echo chambers. like "here's YOUR tailored ads for the three companies in your niche that you already knew about" (this is what currently happens to me) and "here is the default unfiltered ad space so you can stay connected with whats happening in the world" and "here is somebody else's filter bubble, ssssh! they don't know that people don't think like them nor that people have completely different news and ads and explanations in their own filter bubbles!"

tablespoon 6y ago

All the people on the adtech team.

marshmallow_12 6y ago
There must be a whole civilization of ad-loving people, maybe they live on Mars, maybe on the dark side of the Moon. The only people aware of their existence are Google, FB and co. They inundate these companies requesting better and more targeted ads. "I'm paying for your services, i want creepier ads!" they complain. (Yes, FB has figured out they can charge them money)

neltnerb 6y ago

"We had a very scientific study where we asked people if they prefer to have to watch ads that are irrelevant to them, or which might possibly be relevant to them." (imagined quote from the marketing team meeting)

fumar 6y ago

They run surveys that ask questions like "do you prefer advertising that appeals to you? or "are you more likely to make a purchase based on relevant advertising?" People assume that the questions are asking broadly "do I want to see a car ad vs a diaper ad?" That is not the case – these are hyper targeted ads based on their usage patterns gathered from their digital devices. Often times, these surveys also include questions that lead users to respond with "I believe in value exchange between ads and the content I consume." Obviously marketers, ad tech, publishers, etc run with these studies as a panacea for the work they output.

yellowapple 6y ago

Two many.

vmception 6y ago

I would honestly be okay with a toggle that lets me see multiple filter bubbles and echo chambers. like "here's YOUR tailored ads for the three companies in your niche that you already knew about" (this is what currently happens to me) and "here is the default unfiltered ad space so you can stay connected with whats happening in the world" and "here is somebody else's filter bubble, ssssh! they don't know that people don't think like them nor that people have completely different news and ads and explanations in their own filter bubbles!"