I used to use and love a fintech app, they pivoted (in a way) from targeting banking nerds (with features like on the fly coupling of cards to accounts, an API,

I used to use and love a fintech app, they pivoted (in a way) from targeting banking nerds (with features like on the fly coupling of cards to accounts, an API, unlimited simple payment websites, etc, really nice, innovative features) to targeting "the Green crowd" (integrated their Insta feed into the app, pushed a more expensive subscription with social features that planted trees as you spend money, etc). I saw them go from 4.5 to below 2 stars over the course of a couple of days. But then after some days they were back at 4.7 with the CEO gloating that everyone loved the new version even more than the old one. The forum and the play store were filled with emotional complaints and even new users must have been bothered by all the bugs the new version introduced. I don't believe any of the play store reviews anymore since then. The pivoting is fine and I can see that it is annoying when your early adopters "cripple" the launch of your all new app with a sub 2 star rating. But imo it was justified in this case because where the old app was super stable and fast, the new app was littered with bugs and features became much more difficult to find.