If you are going to try to put it in perspective, do it right. They are, for their own personal gain, using deceit to affect the behavior of others in a way th

If you are going to try to put it in perspective, do it right. They are, for their own personal gain, using deceit to affect the behavior of others in a way that can cause harm to them. It is fraud. Just because each incident is a small scale, does not mean that it is not corrosive to society. Moreover, the point of the article is that this IS being done at scale, and scaled-up fraud is definitely corrosive to society. At the very least, it undermines trust in society, which is a prerequisite to a functioning society. Stop trying to minimize it. Having to make a living is no excuse to perpetrate fraud. If the business, or their fake reviewers need to perpetrate fraud to make a living, they should do something else.