Trusted review website Which? Investigates review website and find they're not as good as Which? I do actually think Which? is a fairly good company that does

Trusted review website Which? Investigates review website and find they're not as good as Which? I do actually think Which? is a fairly good company that does a good thorough job (and I've bought a subscription before), but this is hardly news. Online review companies have no incentive to make their reviews accurate and their customers (the people who they're actually reviewing) are highly incentivised to cheat.