> Chewy absolutely dominated the pet market for e-commerce. Indeed, I think we get as many Chewy boxes as Amazon boxes. Of course three dogs and three cats wil

> Chewy absolutely dominated the pet market for e-commerce. Indeed, I think we get as many Chewy boxes as Amazon boxes. Of course three dogs and three cats will do that. Chewy used to send every customer a handwritten personalized Christmas card each year. I think they had every employee spend some time writing these cards when they weren't busy. Later they switched to printed cards using a handwriting font, but those early years of handwritten cards certainly left an impression.