> which is more important than the actual thing. When you can already buy the best possible thing then the story is what matters. > “Even the dog wouldn’t—” “

> which is more important than the actual thing. When you can already buy the best possible thing then the story is what matters. > “Even the dog wouldn’t—” “But humans will, Mr. Bent,” said Moist. “And therein lies genius. I think he makes most of his money on the mustard, but there’s a man who can sell sizzle, Mr. Bent. And that is a seller’s market.” - Making Money - Sir Terry Pratchett.