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I think it's less of a moral narrative, and more to do with the way our brains process information - at a physical and organizational level, the human brain is

I think it's less of a moral narrative, and more to do with the way our brains process information - at a physical and organizational level, the human brain is like a series of stacked filters, cutting extraneous (or what our brain thinks is extraneous) information down to a size that can be interpreted by the higher cognitive functions within some acceptable limit of stress. The exact boundaries of what and how much information constitutes stress is different for everyone, itself produced by a learning process. Throughout our lives the configuration and extent of these filters changes in response to stimuli, yet another series of feedback loops and filtering processes that exercise meta-control over the large-scale structure of our brains. The end result is what you describe - people turn companies into singular, personified entities, because our lives are completely shaped by interactions with mostly-understandable people-units. Most people just don't have the mental model to process the behavior of multi-national conglomerates (I certainly don't) so our brains filter the incoming information (observed behavior) until it becomes something we can successfully process without too much mental stress (i.e. pretend it's a person).

webmaven 6y ago
> The end result is what you describe - people turn companies into singular, personified entities, because our lives are completely shaped by interactions with mostly-understandable people-units. Most people just don't have the mental model to process the behavior of multi-national conglomerates (I certainly don't) so our brains filter the incoming information (observed behavior) until it becomes something we can successfully process without too much mental stress (i.e. pretend it's a person). IOW, humans have and apply a theory of mind to other humans, but don't really have one for corporations (or other large organizations which are composed of humans, but whose organizational complexity is somewhere between that of a slime mold and an ant colony), so we (mis)apply the human one to the group. This is far from a new phenomenon (although large orgs used to be less common), and many people do have what amounts to a TOM for small groups of people, so at that scale we are much less likely to anthropomorphize, but above a certain scale it becomes inevitable, particularly since it is often to the advantage of various humans within the org to encourage and leverage that anthropomorphization to wield authority, evade responsibility, or both. The interesting thing is that we have much less trouble seeing groupings of non-humans (eg. herds, flocks, insect colonies) as fundamentally different than their components merely writ large, with behavior patterns all their own. OTOH, we certainly still have a tendency to anthropomorphize both the individual non-humans as well as the groups, so perhaps with human organizations the problem is just that anthropomorphizing the individual humans would be redundant.

webmaven 6y ago

> The end result is what you describe - people turn companies into singular, personified entities, because our lives are completely shaped by interactions with mostly-understandable people-units. Most people just don't have the mental model to process the behavior of multi-national conglomerates (I certainly don't) so our brains filter the incoming information (observed behavior) until it becomes something we can successfully process without too much mental stress (i.e. pretend it's a person). IOW, humans have and apply a theory of mind to other humans, but don't really have one for corporations (or other large organizations which are composed of humans, but whose organizational complexity is somewhere between that of a slime mold and an ant colony), so we (mis)apply the human one to the group. This is far from a new phenomenon (although large orgs used to be less common), and many people do have what amounts to a TOM for small groups of people, so at that scale we are much less likely to anthropomorphize, but above a certain scale it becomes inevitable, particularly since it is often to the advantage of various humans within the org to encourage and leverage that anthropomorphization to wield authority, evade responsibility, or both. The interesting thing is that we have much less trouble seeing groupings of non-humans (eg. herds, flocks, insect colonies) as fundamentally different than their components merely writ large, with behavior patterns all their own. OTOH, we certainly still have a tendency to anthropomorphize both the individual non-humans as well as the groups, so perhaps with human organizations the problem is just that anthropomorphizing the individual humans would be redundant.