Exactly. For Steve Jobs it's closer to two decades, even. As described in Steve Jobs' closing keynote of WWDC 1997, where he outlines his setup from eight year

Exactly. For Steve Jobs it's closer to two decades, even. As described in Steve Jobs' closing keynote of WWDC 1997, where he outlines his setup from eight years earlier (1989). http://youtu.be/3LEXae1j6EY?t=14m25s http://youtu.be/3LEXae1j6EY?t=14m25s This idea didn't come to Apple via Google, it predates Google's existence, by a decade. The technical solution was different then, but Steve's focus is on the user experience, and that is quite similar.