Isn't this another example of something that to the casual listener sounds simple: "Good design" but the truth is incredibly complex, as many posts have already

Isn't this another example of something that to the casual listener sounds simple: "Good design" but the truth is incredibly complex, as many posts have already mentioned: 1) I am paid for design so leaving it as it is cannot be an option, I need to change something 2) I want to make something objectively better but this would make it too different than the other existing products 3) I can make it better but my existing users would prefer things to be left alone 4) I don't understand that just because that crazy new design works for Google doesn't mean it makes sense for me 5) Everyone has an opinion on design without necessarily any cost to that opinion 6) Marketing need to have some control over branding and the line is not usually clear 7) The reasoning behind design decisions is often lost over time so somebody breaks something to make it look good 8) Need to optmise for multiple devices = compromise 9) Things need a freshen up to stay competitive even if they are functionally acceptable otherwise we look out of date and people won't use us 10) The line between pretty and functional is not the same for each person/company product. I could go on but you'll be pleased to hear that I won't! (edit - formatting)