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Contingency Design: Maximizing Online Profitability By Helping People When Things Go Wrong
- cschneid 18y agoI like the Amazon example on page 5. Basically it's hookup w.amazon.com, ww.amazon.com, wwww.amazon.com, and wwwww.amazon.com all to redirect appropriately to the standard www.amazon.com. I never thought about that, but it's so easy to implement, and avoid losing customers to simple typos.