Is that likely due to a lot of those niche Facebook products simply launching to very little hype? Or simply only launching to a very select audience for essent

Is that likely due to a lot of those niche Facebook products simply launching to very little hype? Or simply only launching to a very select audience for essentially testing purposes? I remember hype around the Facebook Phone and Facebook Email, but that's about it really. Email didn't really feel like a death either as the rest of Messenger continued to evolve to what it became today.