What an absurd article. First, it offers no evidence that the search results influence society. I mean, does anyone look to Google image search to tell them ho

What an absurd article. First, it offers no evidence that the search results influence society. I mean, does anyone look to Google image search to tell them how to perceive women? Do Google image search results influence perceptions at all? Maybe, but the article fails to make that point at all, other than in the title where it claims the results “cement” perception. Second, "If an algorithm is not doing anything to compensate for this, then it'll be mostly racist, sexist, patriarchal.” That is, if an algorithm is purely a mirror reflecting a racist, sexist, patriarchal society, the algorithm is racist, sexist, and patriarchal. I contend that “if you’re not with us you’re against us” narrative is dangerous. Political winds can shift quickly. Arguing that neutrality is complicity will backfire as soon as the winds shift against you. I whole heartedly support fighting he biases reflected by technology. I believe there are far more effective ways than the fraught minefield of building in bias correction.