Yeah to be honest this is just classic Amazon really. Even this new "Amazon Fresh" Go store in the UK is clearly unconnected from the original "Amazon Fresh" de

Yeah to be honest this is just classic Amazon really. Even this new "Amazon Fresh" Go store in the UK is clearly unconnected from the original "Amazon Fresh" delivery service, and the "Amazon Fresh" non-Go stores in the US. Similar problems of brand confusion existed between Amazon's Pantry, Fresh, Prime Now, Morrisons, restaurants, some wine thing, Prime Air etc etc. They did eventually clean it up into pretty much just one product, but they seem to make these messes pretty willingly