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The Amazon Fresh in London is a Go store - with the cameras etc. There's no Go branding/mention and the store doesn't appear in the Go app. Apparently in the U
by BillinghamJ 6y ago
The Amazon Fresh in London is a Go store - with the cameras etc. There's no Go branding/mention and the store doesn't appear in the Go app.
Apparently in the US, there are non-Go Amazon Fresh stores?
- crazygringo 6y agoYup they're just regular grocery stores. Not with Go cameras or anything. Regular checkout line. They've also introduced "Dash Carts" to skip the checkout line but they're optional and also a different technology from Go AFAIK.
- BillinghamJ 6y agoYeah to be honest this is just classic Amazon really. Even this new "Amazon Fresh" Go store in the UK is clearly unconnected from the original "Amazon Fresh" delivery service, and the "Amazon Fresh" non-Go stores in the US. Similar problems of brand confusion existed between Amazon's Pantry, Fresh, Prime Now, Morrisons, restaurants, some wine thing, Prime Air etc etc. They did eventually clean it up into pretty much just one product, but they seem to make these messes pretty willingly