Things that work for the general public need to be far less technical and way more automatic; from an end user experience perspective. WoT could work exceeding

Things that work for the general public need to be far less technical and way more automatic; from an end user experience perspective. WoT could work exceedingly well for a decentralized replacement of Facebook... though at that point there's also the issue of competing against a walled garden with moats and most of the population already inside.