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The branding is so confusing - in the US, Amazon Fresh is grocery delivery (or used to be), and Amazon Go are the checkout-less convenience stores. Even more c

The branding is so confusing - in the US, Amazon Fresh is grocery delivery (or used to be), and Amazon Go are the checkout-less convenience stores. Even more confusing is that Amazon Fresh in-person "stores" are only in California and regular Amazon Fresh is still delivery/pickup in Washington. There also seems to now be an "Amazon Go Grocery" along with the existing Amazon Go. I'll patiently wait for Fred Meyer stores to adopt this. (probably never). Amazon Fresh/Go prices are way too high for me.

londons_explore 6y ago
Amazon is following in the tracks of Google Play Music All Access I'm Feeling Lucky Radio (no joke, this was the actual product name)
crazygringo 6y ago
The branding seems mostly pretty consistent to me. Amazon Fresh is just their standard groceries. Whether you buy online for delivery or visit in-person. To me it would be more confusing if they had different names. And Go is a totally different type of store, an automated convenience store. (I'll admit Go Grocery seems confusing together with Fresh but maybe that's a regional branding thing?) Are Fresh prices really that high at their physical locations? I'm in NYC and order Fresh online because it's sooo much cheaper than local grocery stores, usually by 30% or more.
- BillinghamJ 6y ago
  The Amazon Fresh in London is a Go store - with the cameras etc. There's no Go branding/mention and the store doesn't appear in the Go app. Apparently in the US, there are non-Go Amazon Fresh stores?
  - crazygringo 6y ago
    Yup they're just regular grocery stores. Not with Go cameras or anything. Regular checkout line. They've also introduced "Dash Carts" to skip the checkout line but they're optional and also a different technology from Go AFAIK.
    - BillinghamJ 6y ago
      Yeah to be honest this is just classic Amazon really. Even this new "Amazon Fresh" Go store in the UK is clearly unconnected from the original "Amazon Fresh" delivery service, and the "Amazon Fresh" non-Go stores in the US. Similar problems of brand confusion existed between Amazon's Pantry, Fresh, Prime Now, Morrisons, restaurants, some wine thing, Prime Air etc etc. They did eventually clean it up into pretty much just one product, but they seem to make these messes pretty willingly

londons_explore 6y ago

Amazon is following in the tracks of Google Play Music All Access I'm Feeling Lucky Radio (no joke, this was the actual product name)

crazygringo 6y ago

The branding seems mostly pretty consistent to me. Amazon Fresh is just their standard groceries. Whether you buy online for delivery or visit in-person. To me it would be more confusing if they had different names. And Go is a totally different type of store, an automated convenience store. (I'll admit Go Grocery seems confusing together with Fresh but maybe that's a regional branding thing?) Are Fresh prices really that high at their physical locations? I'm in NYC and order Fresh online because it's sooo much cheaper than local grocery stores, usually by 30% or more.

BillinghamJ 6y ago
The Amazon Fresh in London is a Go store - with the cameras etc. There's no Go branding/mention and the store doesn't appear in the Go app. Apparently in the US, there are non-Go Amazon Fresh stores?
- crazygringo 6y ago
  Yup they're just regular grocery stores. Not with Go cameras or anything. Regular checkout line. They've also introduced "Dash Carts" to skip the checkout line but they're optional and also a different technology from Go AFAIK.
  - BillinghamJ 6y ago
    Yeah to be honest this is just classic Amazon really. Even this new "Amazon Fresh" Go store in the UK is clearly unconnected from the original "Amazon Fresh" delivery service, and the "Amazon Fresh" non-Go stores in the US. Similar problems of brand confusion existed between Amazon's Pantry, Fresh, Prime Now, Morrisons, restaurants, some wine thing, Prime Air etc etc. They did eventually clean it up into pretty much just one product, but they seem to make these messes pretty willingly