This isn't a news article: it's a column, written by someone who's explicit remit is columns about the media industry. It absolutely conforms to different rule

This isn't a news article: it's a column, written by someone who's explicit remit is columns about the media industry. It absolutely conforms to different rules than a news article on page A1. I mean, I think it's bad writing too! But it'd be bad writing if it were in something like the New Yorker, too.