“Virtue signaling” means “I’m doing this thing to get people to like me while I actually don’t care about said thing.” What I’ve heard is: companies are being

“Virtue signaling” means “I’m doing this thing to get people to like me while I actually don’t care about said thing.” What I’ve heard is: companies are being branded as having virtue signaled because, for example, prior to the BLM protests (and riots), many were quiet about the issues of police violence, but then suddenly became “woke” and put out black squares on IG and other places. It obviously isn’t a valid label on Apple because they’ve always been progressive (at least since Tim Cook). However, you are right: virtue signaling is a common label for “they’re doing something I don’t agree with. Obviously it’s because they’re virtue signaling.”