Google has reached it's terminal innovation phase, it cannot seem to launch and maintain coherent products. It's bureaucracy from here on in. The CEO is a McKi

Google has reached it's terminal innovation phase, it cannot seem to launch and maintain coherent products. It's bureaucracy from here on in. The CEO is a McKinsey consultant, smart guy, nice, but he's a politician on top of what are layers of well-meaning politicians. Google was never a highly organized company, which was advantageous the start, but eventually the lack of real corporate product discipline overcomes the ability of the otherwise great product leaders to maintain coherence over time. Even established products like YouTube, gosh it hasn't improved in a long time. The 'creator section' is abysmal and was in beta for years. Think of how much more innovation has happened in a short time on TikTok. Most top-down orgs fail, or turn into other kinds of beasts like Oracle. Apple has been able to maintain fidelity thanks to a long-running founder who established quite a lot of cultural consistency. It's frankly weird how they fire well enough on so many cylinders but they are only 1 CEO out from the founder. Even Microsoft's Product/Competitive focused approach has been consistent for them. Google will still make a lot of money for now so there won't be any pressure to change for the foreseeable future but I really can't imagine anyone but the founders coming in to make that happen, but I don't think it's in their DNA.