Design needs work on 2 levels: User-friendliness * when using the categories on the left to narrow a search, clicking a category always adds it to the end of

Design needs work on 2 levels: User-friendliness * when using the categories on the left to narrow a search, clicking a category always adds it to the end of the search, even when it's already included, even when it doesn't have any effect. * likewise, while you can "drill down" by selecting additional narrower categories, you can't back out by selecting a parent category or de-selecting a category. * the numbers here are off a bit. "Floor Care" gives 97 results, but the category on the left claims 71 These little details can lead to frustration for the user. Visual Design / Branding * Particularly considering your target market here, you guys desperately need a visual designer to create an attractive look for your site, and to give your site a feeling. Look for example at http://www.projectwedding.com/ http://www.projectwedding.com/. They do a great job of design, where every element of the page is intended to evoke an emotion or association in the mind of the viewer, from their logo to the color scheme, to the (I assume) hand-picked lead imagery for the front page. Of course yours will be different, because your target market is different, but you can get a general idea from them. * For example, you should not just have text examples, but show the thing that your buyer wants, so they can more easily make the association, and even make the leap to thinking what their home would look like if only they had those drapes &c. * You also need a name and logo which can mean something to the user. Even non-sense brand names are chosen specifically to evoke an idea or emotion, to make some association. You should pick a name which really communicates what your site is, though not necessarily in direct terms. I agree with others though, that the site looks promising. Good luck!