4 ms·

1. Virtue signal 2. ????? 3. Profit!

• duxup 6y ago
  I can't figure out what anyone means by "virtue signaling" anymore. It seems more like the phrase "virtue signalling" is used when someone doesn't like a thing and they just label it as such...
  • david38 6y ago
    Virtue signaling is when it’s unnecessary. Working for a nonprofit or being a vegetarian isn’t virtue signaling. Dropping either in a conversation where it wasn’t related to the topic is. Constantly broadcasting as well. Putting “Crunchy mom” in your email signature is as well although that’s been around a while so not likely to be noticed.
    • duxup 6y ago
      "when it’s unnecessary" That seems awfully wide... So by your examples, communication? That's just too wide a net. Humans are social animals, we communicate, a lot.
  • colejohnson66 6y ago
    “Virtue signaling” means “I’m doing this thing to get people to like me while I actually don’t care about said thing.” What I’ve heard is: companies are being branded as having virtue signaled because, for example, prior to the BLM protests (and riots), many were quiet about the issues of police violence, but then suddenly became “woke” and put out black squares on IG and other places. It obviously isn’t a valid label on Apple because they’ve always been progressive (at least since Tim Cook). However, you are right: virtue signaling is a common label for “they’re doing something I don’t agree with. Obviously it’s because they’re virtue signaling.”
    • duxup 6y ago
      "I actually don’t care" I don't buy into the idea that you can just know if someone cares enough or not...
    • zthrowaway 6y ago
      I think the label you’re looking for is “woke capitalism”.