> If we assume that newspapers goal is to sell papers to the maximum number of potential readers, this indicates a decline in general literacy / IQ of reading p

> If we assume that newspapers goal is to sell papers to the maximum number of potential readers, this indicates a decline in general literacy / IQ of reading populace. No doubt audiences are less well read today, but in theory this should motivate simpler, clearer writing, rather than the opaque, convoluted writing the article is (rightly) criticizing.