That, and often I need recommendations when I'm not in my usual place, like when traveling. The odds that my friends would 1) use the service and 2) review a pl

That, and often I need recommendations when I'm not in my usual place, like when traveling. The odds that my friends would 1) use the service and 2) review a place I'm interested in are very low. If I want a recommendation from my coffee aficionado friend... I'll just ask him.