>> Why make a wearable with (maybe) low double digit percentage margins when shoes just rake in money? Because it is a complement to your shoes and drives more

>> Why make a wearable with (maybe) low double digit percentage margins when shoes just rake in money? Because it is a complement to your shoes and drives more sales of your shoe brand specifically. (Unfortunately, that band-shoe integration didnt arrive in time.) Same way as AppleWatch+iPhone (vs AppleWatch+Android)