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Nike's FuelBand is the first one the comes to mind. Why make a wearable with (maybe) low double digit percentage margins when shoes just rake in money?
by valiant55 6y ago
Nike's FuelBand is the first one the comes to mind. Why make a wearable with (maybe) low double digit percentage margins when shoes just rake in money?
- TuringNYC 6y ago>> Why make a wearable with (maybe) low double digit percentage margins when shoes just rake in money? Because it is a complement to your shoes and drives more sales of your shoe brand specifically. (Unfortunately, that band-shoe integration didnt arrive in time.) Same way as AppleWatch+iPhone (vs AppleWatch+Android)