I would guess this is what a lot of people do and it's certainly what keeps me from giving up entirely on Yelp/Urbanspoon. But the downside is that ranking res

I would guess this is what a lot of people do and it's certainly what keeps me from giving up entirely on Yelp/Urbanspoon. But the downside is that ranking results by average review becomes useless; you have to dig pretty deep to find the place with an average of 1.5 stars that has a couple of thoughtful reviews indicating it's somewhere you might like. (i.e. you have to get your reviews in linear rather than constant time :) Companies like Hunch are addressing the problem from the social-networking standpoint that the author suggests (their Local app adds a Facebook friend layer on top of scraped Yelp reviews), but it seems most people are not yet dissatisfied enough with Yelp to consider getting themselves invested in yet another social networking service.