The biggest benefit I think is the lower barrier to entry for these clients. That creates more competition and better products. How do I communicate that to ent

The biggest benefit I think is the lower barrier to entry for these clients. That creates more competition and better products. How do I communicate that to enterprise clients? I suspect that they think a higher barrier to entry is a good thing b/c it weeds out bad companies. It is just a brain storming exercise at the moment, but if I can come up with something clever I will try to make some noise.