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Nintendo as a company is 120 years old. Nintendo as a video game company is 50 years old, more or less. The reason why it's held on for so long is not its brand
by detuur 6y ago
Nintendo as a company is 120 years old. Nintendo as a video game company is 50 years old, more or less. The reason why it's held on for so long is not its brand , it's their properties. Nintendo is essentially the Disney of the video game world; they own immensely popular pop-culture trademarks which they can rehash and reboot over and over and over again.
Nintendo isn't a tech company, they're a publisher which so happens to publish their properties mostly as games, and do a remarkably good job of producing consoles which you need to buy to enjoy their properties. This is why they'll still be around in 100 years, and Microsoft and Apple most likely won't.
- phone8675309 6y agoAlso, much like Disney, Nintendo is notoriously awful to its third party artist/developers and they are very litigious about fan art projects.
- criddell 6y ago> Nintendo isn't a tech company I wasn't restricting myself to thinking about tech companies. > This is why they'll still be around in 100 years, and Microsoft and Apple most likely won't. You never know. Just like Nokia once made rubber boots, maybe 100 years from now Apple and Microsoft will be doing something entirely different than now. That's my point - companies survive by adapting.