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This is not unexpected. The UK banned gym commercials for daring to suggest that one may be improving the body in order to be "beach ready" (i.e. show off sexin
by knorker 6y ago
This is not unexpected. The UK banned gym commercials for daring to suggest that one may be improving the body in order to be "beach ready" (i.e. show off sexiness). No no no, it is not allowed to say that you try to look better for other people.
As for movies, of course we want to look at beautiful people.
I'll just leave that hanging there for a few seconds. It really should be that simple.
So movies need to show the beautiful people, but they can't "objectify" them. But that's not the same thing. A movie will catch shit for one when they've done the other, though.
Which of Lost in Translation and Batman (1989) caught heat for objectifying women? Which one had a 2D damsel in distress, and which showed off more body?
So you make movies with beautiful people (because that's what people want, all else being equal), but you only put the sexiness "on display", and don't acknowledge it in any way what so ever. Because acknowledging that there such a thing as sexy, or sexual attraction, is harassment.
If you acknowledge it, it has to be made a joke, and as nonsexual as possible. E.g. it's only the men who get to compliment Captain America's ass. It can't be sexual, because the men who said it have an established history of not-gays (a female partner).
But again, back to the beautiful sexy people. Should we be surprised that actors have been wearing wigs (or wig-like fillers) since the days of black&white? Should we be surprised that people want to look at post-hairplug Elon Musk instead of pre-hairplug?
"Fetishize" the body? Wat? It's a fetish to be attracted to "beautiful people" now?