I'm solving the same problem at http://tattle.com http://tattle.com. Our pitch is "Local business reviews and recommendations from people you trust." For me,

I'm solving the same problem at http://tattle.com http://tattle.com. Our pitch is "Local business reviews and recommendations from people you trust." For me, as a vegetarian (http://tattle.com/#communities/vegetarian http://tattle.com/#communities/vegetarian), the problem with Yelp has always been that I don't have any good way of finding vegetarian-friendly restaurants. They are good for factual queries, but trust is a delicate issue. That's mainly because when you run a search for "vegetarian" on Yelp, you're getting back a list of places that have the word in their name or description, or occasionally a review. But actually, places are not vegetarian, people are vegetarian. So if you want to know what place to go to, you need to know who goes there. That's how we're solving the trust gap (in addition to other problems with reviews).