The signal-to-noise has worsened appreciably on Yelp to the point where I rarely look beyond the star rating and the number of reviews, and even then I take the

The signal-to-noise has worsened appreciably on Yelp to the point where I rarely look beyond the star rating and the number of reviews, and even then I take the star rating with a grain of salt. The folksy, storytelling style they seem to have championed makes reading through even a sampling of the top reviews unbearable. It's too bad - I think they could successfully "pivot" (sorry) into everything from location to coupons relatively easily if their community didn't suck. That said, Yelp is already fairly well integrated with the social graph (via Connect) and one of the best use-cases for Yelp is for finding destinations away from your main locale and, presumably, your social graph. I don't think this approach will add value.