I think “crappy” is the wrong word. You mean not aesthetically pleasing to you. Could it be that a lot of UX/UI best practices are so much b.s. based on prefer

I think “crappy” is the wrong word. You mean not aesthetically pleasing to you. Could it be that a lot of UX/UI best practices are so much b.s. based on preference and fad rather than testing? Clearly Amazon has a successful site, so one could deduce that users don’t actually care about appearances as long as they can find and buy stuff. Costco puts very little effort into appearances but I don’t let that stop me shopping there.