3 ms·

>Strange how the meaning of "political correctness" has shifted, since it was coined to cover the deployment of "political officers" ( https://en.wikipedia.org/

• dmix 6y ago
  They probably mean they don’t like it being used to describe things they like being made ‘incorrect’ and taboo. Or at least a certain segment of our culture has if not themselves. Being politically correct these days can be an exercise in sanity. That’s why all the big corps are hiring expensive professional firms to do progressive campaigns (even the cigarette companies here in Canada have “diversity and inclusiveness” on the lighters they sell hwith their cigarettes). There’s good money in helping the megacorps, academia, and gov agencies fit in with the young university crowd. It’s like a race to include more and more things so it’s best to go hard as possible early to not be left behind. Especially when you don’t have to actually do anything real to help the groups IRL... just change your language and run the right ad and social campaigns. And not say the “wrong” things today, even if it was decades ago. Apparent the “real” help and change (you know, things besides performative acts) will come as a product of these megacorps becoming politically correct in the modern sense.