Interesting thought. It seems a lot of successful websites are, or can be thought of as crappy. Look at South Korean naver.com or craigslist among many others.

Interesting thought. It seems a lot of successful websites are, or can be thought of as crappy. Look at South Korean naver.com or craigslist among many others. I've seen reports that its due to user familiarity, and I've actually worked at one place where we measured conversion rate before and after a redesign and the CVR fell after the redesign but we stuck with it despite the data saying otherwise. I think many people don't want to mess with success.