When personal blogs flourished in the early millennium, keeping the owner somehow compensated made it more likely that good blogs would keep going, because no o

When personal blogs flourished in the early millennium, keeping the owner somehow compensated made it more likely that good blogs would keep going, because no one’s time to research, write, and then copyedit intellectual content is utterly free. That doesn’t necessarily require an abusive ecosystem of ads that track people personally, but e.g. an affiliate link whenever a book was cited brought in a few hundred euro a year and made maintaining the blog feel worthwhile for some authors.