While I applaud the effort to come up with new business models for the internet because of my distaste for advertising, this still misses the crucial detail. V

While I applaud the effort to come up with new business models for the internet because of my distaste for advertising, this still misses the crucial detail. Virtually of the free "content" out there is only ever consumed because it is free. It is fast food. It is like watching garbage on television. It's an easy choice between getting no free "content" and paying anything whatsoever for it. The author assumes that some "content" is valuable. This is probably true. (As an aside, I would say that if you're labeling it "content", it probably isn't valuable.). That value needs to be demonstrated somehow and then affirmatively compensated by the consumer. It's on the producer to figure out how to make this happen. But just hoping that people will pay for the privilege of browsing your "content" belies the reality that the "content" probably isn't all that valuable. Ugh, "content".