I spent 10+ years of my life working on technology that makes cell phone chips better and your processor in your laptop faster. But you never heard of that comp

I spent 10+ years of my life working on technology that makes cell phone chips better and your processor in your laptop faster. But you never heard of that company, because it's obscure, hardcore tech that no media will ever cover (if you are curious, read http://www.eve-team.com/demos/linux_boot_demo.html http://www.eve-team.com/demos/linux_boot_demo.html) Now I work on fluff ideas, consumer Internet concepts. It's flashy, people get excited about the space. It probably has less impact. But it's more visible. I'm not the only one in that situation. Even within large companies like Intel, Microsoft or VMWare, the products that people discuss the most are not usually the ones that bring the most revenue, or impact more people.