I don't have a problem with ads, given that * they are non intrusive, and * don't track me all over my live. For the first item: If a news article is a small

I don't have a problem with ads, given that * they are non intrusive, and * don't track me all over my live. For the first item: If a news article is a small thing between a huge ad it is not usable. There are ways to make ads not too dominant. For the second item: Match ads based on the content of the page, not based on the viewer. This would show me ads relevant to what I'm doing right now, not what an algorithm things I might need in general. This is what mad google rich. They look at my search terms and pick the matching items. Same if I read an article about some topic, related ads will have an impact without invading my privacy. Similar to the past, where advertisers picked machines/papers based on the target audience.