Just because it's driving an uptick in print doesn't mean that it's working. We'll have to see how the total impact is on the company's bottom line. If the up

Just because it's driving an uptick in print doesn't mean that it's working. We'll have to see how the total impact is on the company's bottom line. If the uptick is 1% of print subscribers, and it costs them tons of unique web visitors and google juice, it may still be a losing proposition. <For the record, I think it will work for them in at least the medium term, although the subscription plans and costs are way more complicated than they should be.>