It was nice of the author of the linked blog post to dissect these ideas in detail. It really is a public service he has provided here, since almost all profess

It was nice of the author of the linked blog post to dissect these ideas in detail. It really is a public service he has provided here, since almost all professional theoretical physicists recognize the pseudoscience from miles away. Maybe in the new media landscape it is important to debunk pseudoscientific theories more publicly? Is this going to be an integral part of interacting with the public? As opposed to normal outreach activities, such debunking would would be boring and annoying work for an academic -- but maybe it should be viewed as having become part of the job.