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It can also be for advertising. It's very unclear where the line is: of course Facebook has an interest in tracking you, it legitimately makes them money. Afaik
by Aachen 6y ago
It can also be for advertising. It's very unclear where the line is: of course Facebook has an interest in tracking you, it legitimately makes them money. Afaik that's what this purpose is for. But it should also be weighed how reasonable versus invasive it is. The data protection authorities are clear on how they see it (namely as mostly a dummy clause that rarely lets you do anything) but it has yet to be seen how this holds up in court.
- statstutor 6y agoThe attitude of the UK's ICO seems to be quite lax - it gives as an example "you do not want to give the individual full upfront control (ie consent)" with the implication that if you don't want to ask for consent, it's a legitimate interest. I expect the first point of divergence between UK GDPR and EU GDPR might be here (since they are now separate), in how 'legitimate interest' is interpreted in the law.