Legitimate Interest has a legal definition as a Legal Basis. It's a list of Purposes and Special Features that a Vendor declares to the IAB that they claim to n

Legitimate Interest has a legal definition as a Legal Basis. It's a list of Purposes and Special Features that a Vendor declares to the IAB that they claim to need [0]. A User absoultely has the right to Object to Consent and Legitimate Interest. Any CMP that does not allow you to opt-out is on shaky GDPR legal ground. [0] https://vendor-list.consensu.org/v2/vendor-list.json https://vendor-list.consensu.org/v2/vendor-list.json (see 'vendors' object)