Luckily, we have alternatives, so their pricing shenanigans can only push people so far. For example, Keycloak is some self-hosted open source software which is

Luckily, we have alternatives, so their pricing shenanigans can only push people so far. For example, Keycloak is some self-hosted open source software which is a drop-in replacement for any Oauth2/OpenID Connect service. It doesn't get you a nice applications panel like Okta does, but it's a workable alternative. Given what I spend on Okta, prices doubling would put me on the fence, and tripling would move me to an alternative. I do use both - Okta for internal users, and Auth0 for customer accounts, and I'm bummed that the quick and easy (Auth0) is being subsumed by the stuffy enterprise company.