The "Why" section of the AdNauseam FAQ has some good thoughts on this: https://github.com/dhowe/AdNauseam/wiki/FAQ#does-the-project-oppose-all-advertising-or-on

The "Why" section of the AdNauseam FAQ has some good thoughts on this: https://github.com/dhowe/AdNauseam/wiki/FAQ#does-the-project-oppose-all-advertising-or-only-advertising-you-believe-is-abusive-eg-tracking https://github.com/dhowe/AdNauseam/wiki/FAQ#does-the-project... e.g. "We believe obfuscation is an important form of resistance to data tyranny. It can frustrate surveillance, help users to express their discontent, and act as a communal, rather than merely individual, practice." I believe the general idea is that by contesting targeted ad technology in general, the eventual goal is move away from that model (which arguably, Google is doing with their big ad "reframing", although I realize this is contentious)