The marginal cost of UK vs international viewers is less than the ad revenue collected, I expect. Since the ads are the same as CNN or other for profit news age

The marginal cost of UK vs international viewers is less than the ad revenue collected, I expect. Since the ads are the same as CNN or other for profit news agencies it also seems odd that a non-profit, government (in the English language sense, not the UK part of government sense) would have more stringent ad controls than for profit. Making a government news source profit seeking is a pretty bad plan, I think.