This view is the one that feels shoehorned. "Normies" (not pejorative) have no idea what a protocol is. They just want something that works and is convenient as

This view is the one that feels shoehorned. "Normies" (not pejorative) have no idea what a protocol is. They just want something that works and is convenient as possible. That's how we ended up at the $free+$surveillance App Store / modern Web model.