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Advertisers HATE unmoderated user-generated content. The UGC on Reddit is probably the most extreme for any mainstream website. How are they going to make money

Advertisers HATE unmoderated user-generated content. The UGC on Reddit is probably the most extreme for any mainstream website. How are they going to make money? No advertisers will touch them in the current state.

bidirectional 6y ago
But advertisers do touch them? Everytime I go on reddit I see dozens of ads.
- JamesDeepDown 6y ago
  Advertisers on Reddit are small boutique businesses. Fortune 500 type companies won't touch them.
  - bidirectional 6y ago
    To test this out, I fired up reddit.com in a private browsing session. The first four ads I saw were: a Windows 10 HP laptop, an AAA game from Square Enix, coronavirus messaging from the UK government, and a small indie game. I don't think what you're saying is true at all.
    - ddingus 6y ago
      I don't either. My theory is people grew up and now have AD influence. Companies willing to run ADS in a non curated venue get traction the others do not. People talking freely will say thing the company may not like. That is no big, unless they make it so. They will also say a lot of other things, including stuff the company likes. And that is where the traction comes from. The Internet natives hate corporate bland and prefer real discussion.
  - cecja 6y ago
    I suggest you disable your ad blocker and visit some of the major subreddits instead of talking out of your ass.
  - sefrost 6y ago
    I've seen a lot of Accenture adverts.
  - jodrellblank 6y ago
    I checked on a computer with no ad blocker, and I see adverts from the UK Government for their job seeking help site, SquareSpace[1], Toyota[2], Sky[3], HP / Microsoft, BT[4]. You signed up a new account here to post politically divisive and trolling views on Reddit, apparently based on fantasy. [1] Squarespace isn't in the Fortune 500 because they're 575th, so it's close - https://fortune.com/company/square/fortune500/ https://fortune.com/company/square/fortune500/ [2] Toyota isn't in the Fortune 500, but they're 10th in the Fortune Global 500 - https://fortune.com/company/toyota-motor/global500/ https://fortune.com/company/toyota-motor/global500/ [3] BSkyB is not in the Fortune 500 size, but would be about 180th by revenue if it was. [4] British Telecom, which is not in the Fortune 500, but would be about 100th by revenue if it was.
themolecularman 6y ago
> Advertisers HATE unmoderated user-generated content. Why? Is it because if the public sees their ad next to some gross content they'll do boycotts? I'm curious if anyone has numbers available to see the extent to which businesses are impacted by all these "don't buy X" 'cause they advertised on Y and I don't like Y.

bidirectional 6y ago

But advertisers do touch them? Everytime I go on reddit I see dozens of ads.

JamesDeepDown 6y ago
Advertisers on Reddit are small boutique businesses. Fortune 500 type companies won't touch them.
- bidirectional 6y ago
  To test this out, I fired up reddit.com in a private browsing session. The first four ads I saw were: a Windows 10 HP laptop, an AAA game from Square Enix, coronavirus messaging from the UK government, and a small indie game. I don't think what you're saying is true at all.
  - ddingus 6y ago
    I don't either. My theory is people grew up and now have AD influence. Companies willing to run ADS in a non curated venue get traction the others do not. People talking freely will say thing the company may not like. That is no big, unless they make it so. They will also say a lot of other things, including stuff the company likes. And that is where the traction comes from. The Internet natives hate corporate bland and prefer real discussion.
- cecja 6y ago
  I suggest you disable your ad blocker and visit some of the major subreddits instead of talking out of your ass.
- sefrost 6y ago
  I've seen a lot of Accenture adverts.
- jodrellblank 6y ago
  I checked on a computer with no ad blocker, and I see adverts from the UK Government for their job seeking help site, SquareSpace[1], Toyota[2], Sky[3], HP / Microsoft, BT[4]. You signed up a new account here to post politically divisive and trolling views on Reddit, apparently based on fantasy. [1] Squarespace isn't in the Fortune 500 because they're 575th, so it's close - https://fortune.com/company/square/fortune500/ https://fortune.com/company/square/fortune500/ [2] Toyota isn't in the Fortune 500, but they're 10th in the Fortune Global 500 - https://fortune.com/company/toyota-motor/global500/ https://fortune.com/company/toyota-motor/global500/ [3] BSkyB is not in the Fortune 500 size, but would be about 180th by revenue if it was. [4] British Telecom, which is not in the Fortune 500, but would be about 100th by revenue if it was.

themolecularman 6y ago

> Advertisers HATE unmoderated user-generated content. Why? Is it because if the public sees their ad next to some gross content they'll do boycotts? I'm curious if anyone has numbers available to see the extent to which businesses are impacted by all these "don't buy X" 'cause they advertised on Y and I don't like Y.