For me, the exciting thing here is not so much the story of what these guys went through (though it's amazing and totally an inspiration!), but once again the h

For me, the exciting thing here is not so much the story of what these guys went through (though it's amazing and totally an inspiration!), but once again the headsmacking move of taking an old offline idea, and pulling it online with a twist (free promotional materials as marketing materials). What I'd be really interested in is this: 1. What's the growth strategy longer term? 2. Has anyone on the team got any offline old-school marketing experience (direct mail etc)? 3. What related activities could be pulled in with this as a value-add to the consumer? A blog category interviewing users of the service and how they've used it would be invaluable, and a great way of generating great testimonials, for example. 4. You could potentially end up with a massively valuable data set in terms of looking at what is resonating with consumers, which could be collated and published in some form quarterly. This'd be a huge boon to market researchers, and marketers who deal with broad selections of clients across dozens of market sectors. Hell, I'd pay for it. 5. I'd be interested in knowing how the 60% reduction was made, and what decisions were taken at that point, plus the rational behind those choices. </braindump> (To clarify re. old ideas moved online, I'm thinking LinkedIn, MailChimp, Google Maps style services, which traditionally existed, being pivoted on)